Our Story
Abana Global was built to help organisations tell complex business stories with clarity, structure, and meaning.
Our work sits at the intersection of strategic communication, narrative development, and visual storytelling. With experience across media, enterprise environments, film production, and editorial strategy, we help organisations translate business initiatives, transformation work, and client engagements into narratives that stakeholders can understand, trust, and act on.
From enterprise case studies and leadership communication to annual report narratives, thought leadership, and visual storytelling, Abana Global helps organisations communicate the work that matters, with context, clarity, and impact.
Our Team
Ashley Mendonca
Founder & Creative Director, Abana Global
Co-Founder, Business Story Network
Narrative Strategy | Visual Storytelling | Enterprise Communication
Ashley Mendonca is the Founder and Creative Director of Abana Global, a strategic narrative and communication advisory that helps organisations translate complex business initiatives, transformation work, and client engagements into clear, structured stories.
With over two decades of experience across media, film production, enterprise communication, and multimedia platforms, Ashley has led large-scale initiatives and cross-functional teams across video, digital, and visual storytelling.
At Abana Global, his work focuses on understanding business context, shaping narrative structure, and translating complex ideas into visual and communication formats that create clarity, alignment, and stakeholder impact.
A filmmaker and award-winning music director, Ashley brings together creative direction, production discipline, and strategic thinking to help organisations communicate complex ideas with precision and meaning.
He is also the Co-Founder of Business Story Network, an intelligence-led editorial platform focused on business narratives, strategic insights, and the shifts shaping enterprise decision-making.
Nilofer Rohini D’Souza
Co-Founder & Head of Strategy, Abana Global
Founder, Business Story Network
Strategic Communication | Narrative Development | Editorial Intelligence
Nilofer Rohini D’Souza is the Co-Founder and Head of Strategy at Abana Global, where she leads strategic communication, narrative development, and editorial intelligence for organisations navigating complex business, leadership, and transformation stories.
She is a business journalist, communications strategist, and narrative specialist with over a decade of experience across corporate, policy, and entrepreneurial ecosystems.
Having worked with organisations such as Walmart, Infosys, and Forbes India, she identified a recurring gap in business communication: complex work is often communicated without enough context, depth, or strategic clarity.
At Abana Global, Nilofer helps organisations understand business context, shape narrative direction, and develop clear communication across case studies, leadership communication, annual report narratives, and strategic storytelling.
Her work combines journalistic rigour with strategic insight, focusing not only on what happened, but why it matters, who it impacts, and what it signals for organisations and stakeholders.
Through Business Story Network, she brings intelligence-led editorial analysis, market context, and strategic insight into Abana Global’s advisory work.
Our Approach
Our approach combines narrative thinking, strategic communication, and editorial depth.
Step 1 — Understand the Business
Step 2 — Shape the Narrative
Step 3 — Develop the Communication
Step 4 — Deliver Across Formats
We begin by understanding the business context, the challenge, the strategic shift, and the intended outcome. From there, we shape structured narratives aligned with organisational goals, stakeholder expectations, and the larger business reality.
We do not approach communication as content creation alone. We focus on narrative architecture: the structure, clarity, sequence, and message discipline needed to make complex business work understandable and credible.
This allows us to support both strategy and execution across formats, including written communication, visual storytelling, leadership content, case studies, and multimedia narratives.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience
Our Editorial Platform
Business Story Network is our editorial platform focused on business narratives, strategic insights, and intelligence-led analysis. It enables us to engage with enterprise thinking, examine the shifts shaping business and industry, and bring sharper editorial depth into Abana Global’s advisory work. This platform strengthens our editorial depth and narrative thinking.