Our Story
Abana Global was built at the intersection of storytelling, communication, and production.
With experience across media, post-production, and strategic communication, we help organisations translate complex business work into clear, impactful narratives.
Our work spans across enterprise case studies, thought leadership, and visual storytelling.
Our Team
Ashley Mendonca
Narrative Strategy & Visual Storytelling
Ashley Mendonca is the Founder of Abana Global, a strategic narrative and communication advisory. He works at the intersection of narrative development and visual storytelling, helping organizations translate complex business initiatives, client engagements, and transformation work into clear, structured narratives.
With over two decades of experience across media, film production, and enterprise environments, Ashley has led large-scale initiatives and cross-functional teams, working across video, digital, and multimedia platforms.
His work focuses on narrative clarity, understanding business context, structuring the story, and translating it into visual and narrative formats that drive clarity, alignment, and impact across stakeholders.
A filmmaker and award-winning music director, he brings together creative direction and strategic thinking to help organizations communicate complex ideas with precision and meaning.
He is also the Co-Founder of Business Story Network, an editorial platform focused on business narratives and strategic insights.
Nilofer Rohini D’Souza
Strategic Communication & Narrative Development
Nilofer Rohini D’Souza is the Co-Founder of Abana Global and Founder of Business Story Network, an editorial platform focused on business narratives and strategic insights.
She is a business journalist, communications strategist, and narrative specialist with over a decade of experience across corporate, policy, and entrepreneurial ecosystems.
Having worked with organisations such as Walmart, Infosys, and Forbes India, she identified a critical gap in business communication: the absence of context, depth, and clarity in how complex business narratives are articulated.
At Abana Global, she leads communication strategy and narrative structuring, working with organizations to understand business context, shape narrative direction, and develop clear, structured communication across formats including case studies, leadership communication, and strategic storytelling.
Her work integrates journalistic rigor with strategic insight, focusing not just on what happened, but why it matters, who it impacts, and what it signals for organizations and stakeholders.
Through Business Story Network, she extends this work into editorial and analytical storytelling, bringing depth and perspective into Abana’s advisory work.
Our Approach
Our approach combines narrative thinking, strategic communication, and editorial depth.
Step 1 – Understand Business
Step 2 – Structure Narrative
Step 3 – Develop Content
Step 4 – Deliver & Distribute
We begin by understanding the business context, the challenge, the strategic shift, and the intended outcome. This is then translated into structured narratives aligned with organisational goals and stakeholder expectations.
We do not approach communication as content creation. Instead, we focus on narrative architecture, ensuring that messaging is clear, consistent, and grounded in business reality.
This approach allows us to support both strategic communication and execution across formats, including written, visual, and multimedia storytelling.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience
Our Editorial Platform
Business Story Network is our editorial platform focused on business narratives, strategic insights, and industry analysis. It enables us to engage with enterprise thinking, build structured perspectives, and bring editorial depth into our advisory work. This platform strengthens our editorial depth and narrative thinking.